Linear is moving up-market: Standard +14%, Plus rebranded ‘Business’
Linear raised the Standard plan from $14 → $16/seat (effective May 1) and rebranded the Plus tier to Business with a new SSO bundle. Reads as a deliberate move to defend ARPU as Cursor and Notion encroach.
- Standard +$2/seat (~14% increase) — first Standard hike in 19 months.
- Plus → Business; SSO + audit log moved out of Standard, now $24/seat-only.
- Free tier seat cap unchanged (10) — entry funnel still wide.
- ARR impact, given mix: estimated +6.8% on existing book.
- No AI line items — defending core, not chasing AI ARR.